I started an "album club" in April 2020 as a way of staying sane during lockdowns. Nine friends, a WhatsApp chat, rotating daily picks, good conversation. Nearly 800 albums later and we're still doing it like some sort of vocational hobby, rabidly inhaling and dissecting music new and old.

And because I'm a design guy, I decided we needed a logo. And then some posters and shirts, social media accounts, a podcast .... you get the idea. These things spiral. The hobby group turned into a from-scratch branding exercise because why not?