I'm not much of a gamer, but Pokemon GO is the exception — a pandemic coping mechanism that somehow evolved into me developing friendships with YouTube creators and even moderating an online community.

I'm a big nerd, basically.

Relevant here though is it provided me with an opportunity to flex my design chops and offer brand and visual identity services for some great folks who wouldn't really be in a position to spend money on that sorta thing. The channels and communities have grown through their own content and hard work, but it's been a lot of fun playing a small part in their journeys.